This is the Song that Never Ends…

This is the Song that Never Ends…

Back in 2002, The Onion posted an article about Dell Computers with a headline that read “Corporation Reaches Goals: Shuts Down.” I remember laughing about it at the time because the idea of a company finishing its business was so absurd. But the more I thought about...
The Gift of a Publishing Revolution

The Gift of a Publishing Revolution

I’ve encouraged many of my clients in recent years to experiment with self-publishing (or as I prefer, author-publishing). Few industries have changed more in the last five years than publishing, and with the rise of e-books the entire market has shifted, trembled,...
Personality Crisis

Personality Crisis

Maybe it’s because I’m a writer, but I miss personality.  One of the problems I see more and more frequently is companies experiencing a corporate identity crisis. It’s not about logos or letterhead, or even about their twitter feeds and Facebook pages. It’s about who...
Writing

Writing

If you read books on marketing, agency copy, or even most ad copy, you've probably noticed that many writers prefer a broad style over one loaded with specifics. It's especially problematic in the marketing world where our tendency is to say things like "our...
Tekserve

Tekserve

From the home page redesign to subway ads, I’ve had my hands on it all for Tekserve. I’ve produced, designed, laid-out, and delivered more than 50 ads for NY Magazine. I’ve designed taxi-tops, postcards, stationary, and brochures. I’ve produced e-mail blasts, business...