by Ben | Apr 29, 2014 | Blog, Publishing
Publishing has changed. Authors know it. Amazon knows it. Publishers know it. But for most businesses it’s still something that is happening to someone else. Maybe you’ve heard about Kindle Singles, or someone you know bought a self-published book on their iPad and...
by Ben | Apr 28, 2014 | Blog, Portfolio, Publishing, Tekserve
Tekserve’s Mac and iOS FAQ books are great examples of an organization using publishing to establish a leadership position. They’ve been producing the books for years as giveaways, but at our suggestions they’ve brought them into the store, put a dollar value on them,...