by Ben | Oct 8, 2013 | Blog, Portfolio, WriteBug
I’ve recently been working on a project called WriteBug, which is essentially an exercise app for writers. It’s in the very early stages of development, which means I get to dig my fingers into everything. We’ve done some initial branding (which you can see below) and...
by Ben | Sep 30, 2013 | Blog
Back in 2002, The Onion posted an article about Dell Computers with a headline that read “Corporation Reaches Goals: Shuts Down.” I remember laughing about it at the time because the idea of a company finishing its business was so absurd. But the more I thought about...
by Ben | Sep 25, 2013 | Blog, Publishing
I’ve encouraged many of my clients in recent years to experiment with self-publishing (or as I prefer, author-publishing). Few industries have changed more in the last five years than publishing, and with the rise of e-books the entire market has shifted, trembled,...
by Ben | Sep 19, 2013 | Blog
Maybe it’s because I’m a writer, but I miss personality. One of the problems I see more and more frequently is companies experiencing a corporate identity crisis. It’s not about logos or letterhead, or even about their twitter feeds and Facebook pages. It’s about who...
by Ben | Sep 18, 2013 | Blog
If you read books on marketing, agency copy, or even most ad copy, you’ve probably noticed that many writers prefer a broad style over one loaded with specifics. It’s especially problematic in the marketing world where our tendency is to say things like...
