by Ben | Sep 19, 2013 | Blog
Maybe it’s because I’m a writer, but I miss personality. One of the problems I see more and more frequently is companies experiencing a corporate identity crisis. It’s not about logos or letterhead, or even about their twitter feeds and Facebook pages. It’s about who...
by Ben | Sep 18, 2013 | Blog
If you read books on marketing, agency copy, or even most ad copy, you’ve probably noticed that many writers prefer a broad style over one loaded with specifics. It’s especially problematic in the marketing world where our tendency is to say things like...
by Ben | Sep 16, 2013 | Tekserve
From the home page redesign to subway ads, I’ve had my hands on it all for Tekserve. I’ve produced, designed, laid-out, and delivered more than 50 ads for NY Magazine. I’ve designed taxi-tops, postcards, stationary, and brochures. I’ve produced e-mail blasts, business...
by Ben | Sep 16, 2013 | Goldberger, Portfolio
Goldberg started as a strategy job, requiring us to research their market, analyze their strengths and weaknesses, and then make suggestions. We built out six initial brands all focused on the age zero to three category, each one complete with illustrations, logos,...
by Ben | Sep 16, 2013 | MEIER, Portfolio
I partnered with MEIER in 2003 and have since worked on a wide range of projects from publishing to retail. Aside from outside client work, I’ve designed three revisions of the website, the latest round of our business cards, numerous proposals, and most recently our...
